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Sunday, May 22, 2016

#CatchUpOnGrowth Indiblogger Meet

To attend Indiblogger Meet is always fun, sharing of information, showing creativity and above all enjoyment! I attended the first Indiblogger Meet of year 2016 in Delhi on 15th May. #CatchUpOnGrowth Indiblogger Meet at Lalit, Delhi was also of unique of its own kind as I got the chance to meet blog buddies and to attend the launch of a brand new product i.e. HorlicksGrowth+, a revolutionary development in the field of nutrition sciences. It offers advanced nutrition for growth and development in children during their crucial years of growth. It was great to participate in discussion on child development with experts, talk about blogging with blog buddies and to know more about their blogs. I had nice time in face to face meetings, sharing experiences, interacting and playing games during the event.

Registration and warm welcome from Indiblogger Team, was followed by the buffet lunch. The meal was tasty, not too spicy and lavish. I got the change to meet nice bloggers from various fields from fashion to food. It was awesome experience to meet new bloggers face to face who wrote on different subjects whom I earlier knew only virtually as I had read their blogs.

Horlicks Growth+ is the first of its kind to provide nutrition solution to the children of age group 3-9 years to catch up the lost growth in terms of weight and height. It contains specific nutrients like whey protein, growth amino acids and vitamins, minerals from natural sources to trigger the growth in children who are leaner and shorter of their age.

The programme began with the introduction session from the selected bloggers such as Shilpi Dutta, Nimi Arora, Dr. Mandira, Arvind Passey and Reena Batra who shared their experiences with children and what they had learnt from them. It was hosted by Anoop. An interesting and informative discussion was organized in which the moderator was Natasha Badhwar who was a mother of three children, media professional, entrepreneur, avid blogger and the co-owner of Ochre Sky, an online fashion brand. The discussion panel included Dr. Rajiv Chhabra, HOD of Paediatrics at Artemis Hospital, Gurgaon who had worked with Max Hospital, St Mary's Hospital, Seth GS Medical College & Rajiv Gandhi Cancer institute & Research Centre, New Delhi and did his post graduate program in Paediatrics Nutrition from Boston University, USA, Ms Satinder Kaur Walia who was running her centre named 'Learning at Potential' a centre for psychological and educational assessment and Dr .Jyoti Batra who was the Head Dietitian at Batra Hospital and had also worked with Artemis, Fortis, Max & Paras Hospitals. An interactive and informative session with bloggers took place in which the bloggers actively participated. The panel with illustrations and examples answered the queries of bloggers about child growth, nutrition and eating habits. They emphasized on developing a healthy habit in children to eat healthy food which should be made interesting so that children relish them and love to eat them. Moreover, children should be allowed to eat junk food once in a while but before that child daily nutritive requirement of nutrients should be fulfilled from the healthy food. Therefore, healthy food in the morning and junk food at night could be given.

The product was launched by Amaan Khan who is the Marketing Lead for Horlicks for the Indian Sub-Continent at GSK Consumer Healthcare and earlier has rich Sales and Marketing Experience across FMCG, Healthcare & Personal Care categories across multiple geographies. Horlicks Growth+ is clinically proven to support ‘catch-up’ on lost growth in terms of weight and height reduction in children of age group 3-9 years.
Soon after the launch of the product we were offered to taste it. It is available in two delicious flavours chocolate and vanilla. I love the taste of chocolate flavour. It was so flavoursome that one mug was not enough I was wanting more. I am quite sure children will love the taste and flavour and will not be fussy about drinking it. It can be given to children in hot or cold milk or water. It can’t be mixed in juices or soups as the product contains milk powder. It can be given to child in between the meals or before sleeping so that normal regular food is not compromised. It is a boon for fussy eaters for their weight gain and overall growth. It is intended as a nutrition supplement not a meal replacement and is a nourishing beverage to be taken as part of a regular diet. It contains whey protein, essential amino acids such as Arginine, Glutamic acid, Leucine and Lysine 16. It also contains Calcium, Iron, Vitamin D, Vitamin A, Vitamin C and Zinc which are extremely important to help children catch up on height and weight in the short duration of only 6 months. It provides immune nutrients like Vitamins A, C and D, which are all known to support a healthy immune function. It is a nutritious and flavoured healthy drink clinically proven to nourish children who have fallen behind with their weight and height.

Dr. Aditya Kaushik head of Medical Affairs for Indian Subcontinent at GSK Consumer Healthcare, was a physician (MBBS, MD), had clinical and industry experience in Medical & Regulatory Affairs & Clinical Drug Development and also chaired the OTC Industry Association committee at FICCI enthusiastically answered the questions from bloggers related to nutrition and make up of Horlicks Growth+. He suggested that parents should consult a physician for the amount and time framework for giving the Horlicks Growth + to child according to age and reduction in child’s weight and height.  

Tea time was the best time to interact with the bloggers of various fields under the same roof. I got the chance to meet the fellow bloggers to discuss various aspects of blogging. After it, all the members were shuffled and were asked to make the team of ten members. I was in Team No. 4 and was given measuring tape, T-shirt, mug and Horlicks Growth plus as props which were to be used while making an advertisement of not more than 30 seconds. It was a great fun with the team while making a clipping of advertisement. 
All of us enthusiastically took part in selecting dialogues, situation, and scene background. Shooting it, was real fun! Never done it before but thoroughly enjoyed creating that masterpiece. 
No grudges that our team couldn’t win but it was master piece for us as it was the beginning of vlogging. Moreover, I believe that participation in more important than winning a game.

Holding the gift from Indiblogger and Horlicks I came out of the hotel with memorable and knowledgeable experiences. On reaching home I found, Horlicks Growth+ pack in the bag. This is the best product in the market to trigger growth in children who are falling behind on the growth curve (in terms of height & weight). For buying, it is available at all leading pharmacies, modern trade retail chains and selected grocery outlets as well as online. Horlicks Growth+ 400g pack costs Rs. 575/- only. So much in so less price!

I am looking forward to next Indiblogger meet to have fun, to share information and to exchange knowledge.