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Sunday, October 29, 2017

Vodafone – Super city campaign


“What happened, dear sister? Why are you sitting alone? Is there something that is troubling you?” My little cousin asked.

“I want to make Delhi a better city, a smart city” I replied.

“From tomorrow onwards, you should go to your office on cycle rather on car. There will be less air pollution which will make Delhi a better place to live.” He laughed aloud on his stupid joke.

“It is not funny. And it not that simple.”

“Sis, I can suggest you some of the positive ways to improve the city after all it is our city.”  

“Hotspot, you are so sweet.”

“You know sis, Vodafone has already done a lot to improve Delhi and NCR! Vodafone has created the first air purifying bus shelter in the city so that we can breathe in pollution free air while waiting for bus. Vodafone has also created the first Wifi bus shelter in Gurgaon. It provides free Wifi to all customers for 20 minutes. A milestone in digitizing Delhi and NCR!”

“Vodafone is digitally connecting Delhi and NCR by providing free Wifi zones like Airport, Khan Market, Delhi Haat, DLF Mall of India, Fortis Hospital etc.”

“All over Delhi and NCR, Vodafone provides free Wifi at 120 places. Vodafone receives one customer appreciation every 30 seconds.”

“There are 1.2 crore Vodafone customers in Delhi and NCR which means half of Delhities are using Vodafone. Vodafone is #CelebratingSuper.”

“Let us make Vodafone choice of everybody in Delhi and NCR. I will suggest you some ideas that whole Delhi and NCR will be talking about VODAFONE only and none other mobile networking company.”

“How is that possible?”

“Sis, you are giving a big responsibility to a little child.” He winked and continued. “Vodafone should target students as they can be Vodafone permanent future customers.”

“You mean to say both school and college students.”

He nodded in a style and said, “Mobile library is the easy, quick and fast way to do that.”

“Mobile library, a moving vehicle with has books on varied topics which stop at different places so that poor and underprivileged children can be benefitted from it.”

“My idea is that mobile library will have no books, no books at all. But it will have free Wifi access for everyone. There can be some trained staff to encourage school and college students to use Wifi to study more and to learn more. The students should be motivated to utilise information in making projects, in solving their problems related to Maths, Physics and other subjects. They should be encouraged to get the detailed information about the topics they like to read and to talk about more. All information should be just at the click of a button.”

“If they click the button leading to wrong or dirty information then....... I mean..... you know.....”

“Such sites can be blocked.” I was hesitant and he was confident.

“Free Wifi will help them in becoming more learned and responsible citizens.”

“On using free Wifi, they will know the importance of Vodafone Wifi, how useful and beneficial it is for them. Then they will shift to paid services of Vodafone which means more customers for Vodafone.”

“My little business expert!”

“Vodafone sign boards should be made on metro pillars by doing vertical gardening on them. It will give clean air to us and more customers to Vodafone! The walls of huge concrete buildings can be covered with vertical gardening. On huge roofs, roof top gardening can be planned in such a way that an aerial view as seen on Google maps imprints ‘Vodafone’.

“Vodafone is doing a great job but what we can do as residents to make our city better.”

“As a kid, I can make a drawing of smart city.”

“God has blessed you with a beautiful hand and mind.”

“My parents motivate the people residing in our society to use two-bin segregation system for garbage. Segregation is the first step of waste management. Green dustbins are for disposing of wet waste which includes waste from fruits and vegetables, cooked or uncooked food, leaves etc. and blue dustbins are for disposing dry waste which includes paper, metal, plastic products etc. It helps in segregating waste as they recycled differently. Wet waste is organic whereas dry is not. Segregated recycling helps in cleaning the environment quickly.”

“You know a lot about garbage management.”

“I learnt this on a Youtube video which I watch using free Wifi at Delhi Airport while waiting for my flight to my grandparent’s home.”

“Free Wifi zones will make people more intelligent and aware.”

“For that, metro stations and railway platforms should be free Wifi zones and all passengers should be given free Vodafone oxygen bombs.”

“Aloe vera growing in a plastic vessel with Vodafone printed on it. The plant requires least maintenance as it can grow well in less water and plenty of sunlight. It grows well in Delhi weather. It can be used as an ayurvedic medicine for stomach and face.”

“Nah! They should give tomato plants, as the plants will bear red tomatoes, similar in color to Vodafone logo. Organic tomatoes will give fresh air and fruits to Delhites.” He plucked a ripe tomato from the plant growing in the pot on the windowsill of the room and gulped it down.

“Have you ever done anything to make Delhi and NCR a better city to live?”

 “Last Sunday we went to a nearby slum area, it was stinking as garbage was scattered everywhere. If Vodafone, starts a new scheme that no garbage zone will be free Wifi zones then India will become garbage free overnight.” He smiled.

“What if after getting the facility they again start polluting their surroundings.”

“Garbage free, neat and clean colonies can be made free Wifi zones for specific period. If they maintain the same level of cleanliness, then the facility can be extended, else withdrawn. Persons residing in other colonies and societies will be motivated to make their surrounding garbage free.

“Garbage free India will encourage more foreigners to visit India. They will give more business to Vodafone while calling back home or while using internet to search decent site seeing or a nice restaurant nearby or while booking a cab or while making payments.”

In my Diwali vacations, we went to a nearby village to educate farmers how to improve their farming knowledge by teaching them how to watch Youtube videos on the topics related to them. I showed them videos on how to prepare gobar gas plant, how to use solar light to run tube-wells, how to generate electricity from wind, how to make rain harvesting pits, how to use battery operated vehicles, how to do organic farming, how to make vermicompost and how to make more money. I didn’t teach them how to count more money.” He giggled.

“How was the sewage system in the village?”

“My father taught them how to prepare low cost disposable sewage systems and told them about the links from where they can gather more information about it.”

“Vodafone help start-ups during their incubation stage by giving them Vodafone products.” I told.

“They can give free Wifi for those who use toilets with closed doors.” There was naughtiness in his voice as well as in his eyes.

“Hotspot!”

 “Why do you call me Hotspot?”

“Because I can access information from you free of cost any time with just a click.” I lightly touch the tip of his nose with my index finger.

“I tell you a secret that I didn’t like to eat spinach but now I have started eating spinach like Popeye as I grow organic spinach in PVC pipes in my balcony.”

“Let us make a video to share this information with family, neighbours and friends.”

“Excellent idea!”

“I am unable to upload my video.”

“Sis, first of all you shift to Vodafone leaving X, Y, Z companies behind!” He said with a laugh.

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